Measured, with permission
We design digital experiences people can trust, so this page shows its working: exactly what this site measures, when it measures it, and why. Open the inspector, click around, and watch every measurement call happen live.
What this site does and does not do
- Analytics only with your permission. Google Analytics 4 measures visits, but its cookies are set only if you allow them.
- No advertising. No remarketing and no Google signals, so no cross-site profiles are built from your visit.
- No IP addresses stored. GA4 does not log or store IP addresses. Event data is kept for 14 months.
- Your message stays yours. What you type in our contact form goes to our inbox through Web3Forms and nowhere else. Analytics records only that an enquiry was sent and which service it was about.
- Hosted in Australia. The site runs on Amazon Web Services in Sydney.
Google Consent Mode v2, advanced setup
- 1
Before anything loads
Consent Mode v2 sets analytics, ad storage, ad user data and ad personalisation to denied.
- 2
You choose
Allow and decline are the same size. Global Privacy Control counts as a no.
- 3
If you say no
GA4 receives cookieless pings with no identifiers, which Google uses only for modelled totals.
- 4
If you say yes
GA4 sets
_gacookies for 13 months. Advertising signals stay denied. - 5
Change your mind
Withdrawing consent deletes the
_gacookies straight away.
Everything this site keeps in your browser
| Name | Type | Kept for | Category | Purpose |
|---|---|---|---|---|
dxi_consent | First-party cookie | 180 days | Essential | Remembers your cookie choice. |
dxi-theme | Local storage | Until you clear it | Essential | Remembers light or dark theme. |
_ga | First-party cookie (Google Analytics) | 13 months | Analytics, only with consent | Tells one browser’s visits apart with a random ID. |
_ga_<stream> | First-party cookie (Google Analytics) | 13 months | Analytics, only with consent | Keeps track of the current session. |
Every event, and the question it answers
Good analytics starts with the questions a business needs answered, not with everything a tool can collect. Here is ours. GA4 enhanced measurement also records outbound clicks and file downloads, and every event carries the page context: page type and page ID.
| Event | Fires when | Parameters | Why it matters |
|---|---|---|---|
page_view | Every page load (GA4 automatic) | page_type, content_group, content_id | Which pages and services draw readers |
generate_lead Key event | The contact form is sent successfully | form_id, service | Enquiries, the outcome that matters most |
contact_click Key event | An email, phone or LinkedIn link is clicked | method, link_location | Conversations started outside the form |
case_study_read Key event | A case study is 75% scrolled after 30 seconds on the page | content_id | Real reading, not a bounce |
form_start | Someone first uses the contact form | form_id | How many people start an enquiry compared with how many finish |
cta_click | A button or link to the contact page is clicked | cta_text, link_location | Which calls to action earn the click |
select_content | A service or case-study card is clicked | content_type, content_id, link_location | Which work and services pull people in |
scroll_depth | 25%, 50%, 75% and 100% of a page is reached | percent_scrolled | Where long pages lose people |
work_filter | A service filter on the Work page is used | filter | What visitors look for first |
motion_toggle | The animated banner is paused or played | state | Whether the animation helps or gets in the way |
theme_change | The light or dark toggle is used | theme (also the preferred_theme user property) | Whether the light theme earns its keep |
page_not_found | The 404 page is shown | missing_path, referrer | Broken links to fix |
consent_choice | A cookie choice is made | analytics, method | Consent rate, to judge how much data modelling fills in |
inspector_open | The analytics inspector is opened | link_location | Whether anyone else enjoys this as much as we do |
Our privacy policy
Last updated: 11 October 2026
This policy explains how DX-Intelligence collects, uses, discloses and protects your personal information, in line with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth).
1. Who we are
In this policy, “DX-Intelligence”, “we”, “us” and “our” refer to DX-Intelligence [ legal entity name / ABN to be confirmed ]. We are committed to protecting your privacy and handling your personal information openly and transparently.
2. What information we collect
We collect personal information you provide directly to us, and some information automatically when you use our website:
- Information you give us: for example when you complete our contact form, your name, email address, company or business name, the service you are interested in, your indicative budget, and the details of your message or project.
- Information collected automatically: such as your browser and device type, approximate location, the pages you view and how you interact with our site. Analytics cookies are only set with your consent, as described above.
3. How we use your information
We use personal information to:
- respond to your enquiries and provide the services you request;
- prepare proposals, quotes and communications relevant to your enquiry;
- operate, maintain and improve our website and services;
- send you information you have asked for, or that is relevant to an existing engagement; and
- meet our legal and regulatory obligations.
We only use your information for the purposes for which it was collected, for a related purpose you would reasonably expect, or where you have consented.
4. Disclosure of your information
We do not sell your personal information. We may share it with trusted third parties who help us operate our business and website, such as hosting providers, form and email service providers, and analytics providers. These parties are only permitted to use your information to perform services for us.
We may also disclose information where required or authorised by law.
5. Overseas disclosure
Some of our service providers may store or process data outside Australia. Where this occurs, we take reasonable steps to ensure your information is handled consistently with the Australian Privacy Principles. In particular, we use Google Analytics (provided by Google LLC), which may process data in the United States and other countries where Google operates; Web3Forms, which delivers contact form submissions to our inbox; and Amazon Web Services, which hosts our website in its Sydney, Australia region.
6. Cookies & analytics
The cookies we use, how long they last and how consent works are set out in full above. You can change your choice at any time with the cookie settings link in the footer of every page, or control cookies through your browser settings. You can learn how Google uses analytics data at policies.google.com/technologies/partner-sites, and opt out of Google Analytics on every site with the Google Analytics opt-out browser add-on.
7. How we protect your information
We take reasonable steps to protect personal information from misuse, interference, loss, and unauthorised access, modification or disclosure. No method of transmission or storage is completely secure, but we work to safeguard your information using appropriate technical and organisational measures.
8. How long we keep it
We retain personal information only for as long as necessary to fulfil the purposes described in this policy, including to meet any legal, accounting or reporting requirements, after which it is securely deleted or de-identified.
9. Accessing and correcting your information
You may request access to the personal information we hold about you, and ask us to correct it if it is inaccurate, out of date or incomplete. To make a request, contact us using the details below. We will respond within a reasonable period.
10. Complaints
If you believe we have breached the Australian Privacy Principles, please contact us first so we can investigate and respond. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.
11. Third-party links
Our website may contain links to third-party sites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.
12. Changes to this policy
We may update this policy from time to time. The latest version will always be available on this page, with the “last updated” date revised accordingly.
13. Contact us
For any privacy questions or requests, including having your data removed, email us at sales@dx-intelligence.com or use our contact form.
This page is provided as a starting template and is not legal advice. Please have it reviewed by a qualified legal professional and tailored to your business before publishing.
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