Industry
B2B commercial refrigeration parts - supplying grocery & convenience, walk-in freezer manufacturers, OEM case manufacturers and mechanical contractors.
Case Study · Shopify Commerce · QuickBooks Online
B2B Commercial Refrigeration
Shopify + QuickBooks Online
A US-based commercial refrigeration parts supplier was running a basic brochureware site with only a handful of products listed. We rebuilt it as a modern, responsive Shopify Commerce store carrying 750+ products - and integrated it with QuickBooks Online so orders, inventory and accounting stay in sync automatically.
At a Glance
Project Snapshot
Platform
Shopify Commerce storefront (750+ products) integrated with QuickBooks Online for synced orders, inventory and accounting.
Scope
Responsive redesign, full catalog structure, audience journeys, bulk-order enquiry flows, and a Shopify ↔ QuickBooks Online integration.
The Challenge
From Brochureware to Real Commerce
The supplier's previous website was essentially brochureware - a static online presence with only a handful of products shown as a simple catalogue, and no real way to buy.
It didn't reflect the depth of their actual inventory, wasn't built for modern devices, and gave professional buyers no way to browse the full range or order online. The brief was to modernise the site and turn it into a genuine, transactional store that could carry their entire catalogue.
What We Built
A Catalog Store Built for Trade
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Full Shopify storefront
A complete store with a large, browsable parts catalog, customer accounts, cart and checkout configured end to end.
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Category & brand navigation
Browse by part category and by manufacturer brand, so professional buyers can find the exact component quickly.
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Audience-specific journeys
Dedicated sections for grocery & convenience, walk-in freezer manufacturers, OEM case manufacturers and mechanical contractors.
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Bulk-order & OEM enquiries
Clear paths for volume pricing and OEM supply-chain enquiries, making it easy for trade customers to get in touch.
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Shopify + QuickBooks Online integration
A two-way integration syncing orders, products, inventory and customers between Shopify and QuickBooks Online - removing manual data entry and keeping the books accurate in real time.
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Commerce essentials
Payments, shipping and core store configuration set up for a real-world catalog operation.
The Result
A Modern Store with 750+ Products
We delivered a modernised, fully responsive website with Shopify Commerce at its core - now carrying 750+ products online, organised by category and brand, with clear bulk-order and OEM enquiry paths for trade buyers.
What was once a static brochure is now a working storefront that reflects the full depth of the supplier's inventory and lets customers browse and buy across any device - while the QuickBooks Online integration keeps sales, stock and accounting reconciled without manual re-keying.
“We are so delighted to have our website modernised and ecommerce integrated, creating a platform to scale up and provide our customers a next-gen customer experience.”
Featured anonymously. Client name and detailed results available on request, with permission.
FAQ
Frequently Asked Questions
What did DX-Intelligence build for the commercial refrigeration supplier?
We rebuilt a US-based commercial refrigeration parts supplier's brochureware site into a modern, responsive Shopify Commerce store carrying 750+ products, integrated with QuickBooks Online so orders, inventory and accounting stay in sync automatically.
What was the challenge with the original website?
The previous site was essentially brochureware: a static presence with only a handful of products, no real way to buy, and no support for modern devices. It did not reflect the depth of the supplier's actual inventory.
How does the Shopify and QuickBooks Online integration work?
The Shopify Commerce storefront is integrated with QuickBooks Online so that orders, inventory and accounting are synchronised automatically, removing manual double-entry and keeping records accurate.
How many products are in the store?
The store carries more than 750 products, structured into a full catalogue with brand collections and bulk-order enquiry flows for professional buyers.
Can you build a similar B2B e-commerce store for my business?
Yes. We build responsive, transactional Shopify stores with catalogue structure, bulk ordering and back-office integrations. Book a free call to discuss your requirements.
Have a project like this?
Whether it's e-commerce, a custom build, or the strategy and marketing around it - let's talk about what's possible.